In this Principles of Online Reputation Management course, you’ll learn about factors that shape your business’s online reputation and how to respond…
In this Principles of Online Reputation Management course, you’ll learn about factors that shape your business’s online reputation and how to respond to reviews ethically and effectively. You’ll also explore key strategies for protecting and growing your digital presence.
A company’s online reputation can impact everything from customer loyalty to employee morale. In this course, you’ll learn how online reputation management, or ORM, helps businesses build trust in a digital-first world. You’ll explore how internal behavior and external feedback, like online reviews and news coverage, come together to shape public opinion. You’ll also examine the growing influence of customer reviews across platforms like Google and Yelp.
Through real-world examples, you’ll learn how ethical ORM supports long-term business success and why shortcuts like fake reviews or review gating can hurt your brand. You’ll practice strategies for writing respectful review responses and staying compliant with platform and legal guidelines. By the end of this course, you’ll have the tools to manage your business’s reputation with confidence and care.
Learning Objectives:
- Define online reputation management and its role in business
- Identify factors that shape your brand’s public image
- Explain how customer reviews affect trust and buying decisions
- Recognize ethical and legal guidelines for handling online feedback
- Apply practical strategies to build and protect your online reputation
Skills you’ll gain
Reputation ManagementResponse RateTrust AdministrationTranscript
The full transcript is available inside the lesson player once you start the course.
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