Tools, Tracking, & Analytics for Email Marketing

In this Tools, Tracking, & Analytics for Email Marketing course, we’ll dive deep into the various tools available to send, segment, and monitor the performance of your emails and the key metrics necessary to optimize and determine the success of your campaigns. Email marketing effectively delivers targeted and engaging content to your audience’s inbox. You have control over the messaging and branding of your campaigns. With email marketing, you can segment your audience based on known information like demographics, interests, or purchase history, positively affecting engagement and conversion rates.

Utilizing available tools to send and monitor the performance of your emails can determine how successful your email marketing program will be. It’s important marketing teams take time to consider the tools available at their disposal and how to leverage them with maximum effect. In this course, we’ll discuss the most common tools for email success, on-site tracking, and how to analyze campaign data to improve your chances of success.

Learning Objectives:

• Understand available email marketing tools
• Discover how to build and segment lists
• Learn on-site tracking techniques
• Explore techniques to keep your audience engaged
• Understand key reporting metrics