Technology is much different than it was 10 years ago, and so are consumers.
Technology is much different than it was 10 years ago, and so are consumers. Online shopping has become a more common practice for the average person, which makes the internet an ideal setting for marketing to potential customers. Establishing a strong online presence increases the chances for touchpoints to occur, and it is crucial for every modern business. This course will help you understand the components of developing a retail marketing strategy. You will learn the importance of a unique selling proposition. You will examine the application of customer mapping in the digital world to stay competitive. You will also explore the value of dynamic pricing and strategies to incorporate into a retail marketing plan throughout your business.
Learning Objectives
- Define a unique selling proposition
- Identify consumer mapping in a digital world
- Understand dynamic pricing
- Apply retail marketing plan to strategy
Skills you’ll gain
Digital Customer StrategyMarketing ManagementMarketing PlanningMarketing StrategiesRetail ManagementRetail Marketing StrategyTranscript
The full transcript is available inside the lesson player once you start the course.
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