Case Studies in Product Management

Case studies are critical tools across a variety of industries because they give valuable insight about customer behavior and experience. A case study can reveal how a customer used a product, or how a new feature impacted your client’s experience. They can be published as papers, or given as live presentations or videos. As a product manager, you’ll more than likely write a case study at least once. It may be to showcase a new product, convince another business to partner with yours, help your company make data-driven decisions, or any number of situations that may call for you to provide further insight about a product.

In these lessons on Case Studies in Product Management, you’ll receive a basic walkthrough of how case studies are involved in product management. We’ll start by going over what specifically a case study does for a product manager. Then we’ll get into more detail about how case studies guide data-driven decisions within your company or organization. You’ll learn the steps involved in successfully constructing a product management case study.

Learning Objectives

• Know what a case study is and how it’s used 
• See how case studies can guide decision-making through data
• Learn how to write a case study