The Basics of Retail Marketing Strategies

The exciting world of retail marketing is constantly evolving. If you’ve ever wanted to start your own retail business or you currently work in retail, or if you want to understand your customers better and build and improve strategies, this course is for you. This course will discuss the difference between consumers and shoppers. We will examine how to determine the value a product can have for the customer. We will also explore the ways that customers’ wants, needs, and demands influence their purchases.  This course will help you understand the foundation of an effective retail marketing strategy. You’ll learn how to identify target markets and understand the importance of value from a customer point of view. You’ll analyze the consumer’s decision-making process as well as the retail marketing mix strategy.

Learning Objectives

• Define and identify target market, customers, and shoppers
• Identify the consumer decision-making process
• Understand consumer wants, needs, and demands
• Explain the retail marketing mix and its incorporation into retail strategy