Logistics and Communication

Logistics is a series of individual processes that intertwine to create a complex network of moving products from one location to another. Communication is at the core of how the processes are connected, and departments interact cross-functionally to facilitate product movement. Marketing is one key department that is impacted. Although the goal of marketing is to achieve customer service levels and on-time order fulfillment, they must consider and embrace the capabilities of logistics to exceed customer expectations. Marketing must understand how to position the message to the customer to leverage the advantages of logistics. Customer service is another key component of logistical success. Delighting your customers with exceptional service builds loyalty and generates repeat purchases. Customer retention drives profitable growth and the long-term success of a company as continued customer satisfaction is achieved. By understanding the logistics processes that facilitate getting products to customers, you leverage the capabilities of your network to improve customer service by making and keeping promises to deliver goods. 

In Logistics and Communication, you will understand the need to communicate within the organization for logistics to operate successfully and how it cuts across various departmental boundaries. You’ll gain an understanding of how logistics can be used while developing a marketing strategy. You’ll also explore how to use logistics to manage and improve customer service, including how to measure customer satisfaction.  

Learning Objectives:

• Explain the need for communication within the organization to successfully operate logistics
• Discuss how logistics cut across departmental boundaries
• Describe how logistics can be used while developing a marketing strategy
• Identify how to use logistics to improve customer service and measure customer satisfaction